Apple acquires streaming service Primephonic
Tuesday, August 31, 2021
Apple has acquired Primephonic, the classical music streaming service.
The news comes as Apple Music plans to launch a dedicated classical music app next year which combines Primephonic's user interface with added features.
Primephonic is no longer available for new subscribers and will be taken offline on 7 September.
Current Primephonic subscribers will receive six months of Apple Music for free.
Olver Schusser, Apple's vice president of Apple Music and Beats, said: 'We love and have a deep respect for classical music, and Primephonic has become a fan favourite for classical enthusiasts.
'Together, we're bringing great new classical features to Apple Music, and in the near future, we'll deliver a dedicated classical experience that will truly be the best in the world.'
Thomas Steffens, Primephonic’s co-founder and CEO, said: 'Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry.
'Artists love the Primephonic service and what we’ve done in classical, and now we have the ability to join with Apple to deliver the absolute best experience to millions of listeners. We get to bring classical music to the mainstream and connect a new generation of musicians with the next generation of audience.'