HarrisonParrott launches new livestreaming platform for classical music

The artist management company Harrison Parrot has partnered with eMusic Live to create a new livestreaming platform, called Virtual Circle.

Virtual Circle launches on 8 December at 7.30pm with a concert from the Oslo Philharmonic, celebrating the 155th anniversary of the birthday of Sibelius.

The platform will provide audiences with an experience that resembles that of live concert-going, but that also includes interactive features and in-platform promotional opportunities for artists, including album downloads, ticket bundles and links to additional content.

Co-founder and executive chairman of HarrisonParrott Ltd, Jasper Parrott, said: ‘During these challenging times, we have learnt so much about how to make the most of the difficulties and changes that have been forced upon us by COVID. We are therefore all very excited about the launch of Virtual Circle which is part of a long-term strategic vision to build a digital platform for our artists, for labels, and for our partners in the wider arts world which will present and monetise the best in the digital content.

'We are committed to ensuring that the content we offer will always be of high quality and it will be carefully curated to ensure innovative and creative performances. Our plan is to customise each programme for the special purposes of each partner – definitely not a “one size fits all” concept but one which is for and about the artist and partner. In due course, we look forward to expanding our offering by investing in our own productions, and most importantly, we want to challenge ourselves and our collaborators in elevating the participatory experience for widely diverse audiences around the world through the development of interactive features which will heighten their experience and bring them closer to the artists and the performances.’

https://www.harrisonparrott.com