Salzburg Festival partners with Apple Music Classical

Florence Lockheart
Tuesday, August 15, 2023

The streaming platform will host remastered recordings from the Festival’s archive as well as recordings from current and future editions of the festival

The festival will share its programme of concerts, recitals, chamber music and opera, like this year's production of Orfeus and Euridice, with Apple Music Classical listeners ©Salzburg Festival/Monika Rittershaus
The festival will share its programme of concerts, recitals, chamber music and opera, like this year's production of Orfeus and Euridice, with Apple Music Classical listeners ©Salzburg Festival/Monika Rittershaus

Austria’s Salzburg Festival has announced a partnership with new streaming service Apple Music Classical. The Apple Music Classical app will host exclusive audio recordings from current and future festivals as well as Spatial Audio remasters of recordings from past Festivals and exclusive playlists created by the festival.

All exclusive content from the Salzburg Festival will be produced with Unitel and ORF and distributed by Platoon. The festival joins a growing list of organisations forging partnerships with the new streaming app including the Berlin Philharmonic, Carnegie Hall, London Symphony Orchestra, the Metropolitan Opera, the New York Philharmonic and the Vienna Philharmonic.

In a press statement released on Saturday (12 August), the Festival said: ‘The Salzburg Festival with its more than 100-year history is very pleased to be able to present its unique programme of opera, orchestral concerts, song recitals and chamber music on the newly created Apple Music Classical. For the beginning, there are more than 100 recordings of the Salzburg Festival available.’

Launched in March, Apple Music Classical was developed in consultation with classical musicians and aims to offer ‘the ultimate classical experience’. With over five million tracks, the new app boasts the largest streaming catalogue of classical music available anywhere, and an advanced search tool which took seven years to develop specifically for classical listeners.