Arts Marketing Association appoints new chair

The Arts Marketing Association (AMA) has announced the appointment of Jane Cordell, as the new chair of its board. Having been a board member for five years, Cordell now succeeds Tim Wood who has held the role of chair for seven years.

Having worked as a violist in a Finnish chamber orchestra and Salford Symphony Orchestra, Cordell became deaf in her early twenties and now works as a public speaker, campaigner and director of Result CIC, a social enterprise providing development training to marginalised people. She brings this experience to her new role as well as skills gained as a lecturer, editor and diplomat.

AMA chief executive Cath Hume said: ‘Jane will be leading us to achieve our vision of having audiences at the heart of the cultural sector. I would also like to this this opportunity to say a big thank you to Tim Wood, who during his time as Chair has been a friend, advocate and champion of the UK’s arts marketing workforce during a period of immense change and challenge in the sector.’

Cordell will lead a board bringing together eight professionals to represent the voice of more than 4,000 association members with marketing and communications responsibilities in arts, culture and heritage. Launched in 1992, the AMA became an Arts Council England Sector Support Organisation in 2018 before moving this year to become an Investment Principles Support Organisation.

Cordell said: ‘It’s an exciting time ahead as the AMA looks to champion marketing, advocate for our members, and help address systemic barriers to a more diverse cultural sector. Our members play a vital role in connecting and building long-lasting relationships with their audiences. I can’t wait to help support the ambition of Cath, her fantastic team, and my fellow board members in ensuring the importance of the marketing skillset of our members is recognised across the cultural sector.’