Norwich Theatre calls for ‘clearer strategy’ for the future of opera

Having this week published new audience insight research indicating enduring demand for opera, Norwich Theatre is calling on Arts Council England (ACE) to provide a ‘clearer strategy’ for the future of the art form across the UK.

The organisation – the largest in the East of England and comprises three venues: Theatre Royal, Playhouse and Stage Two – confirmed that, while it ‘acknowledges’ ACE’s independently conducted analysis, a ‘clearer strategy and action plan that represents all voices for the future of opera in the regions’ is needed. As one of the regular venues on Glyndebourne’s touring circuit for more than 50 years, the organisation has been affected by Glyndebourne’s decision not to tour following funding cuts.

Stephen Crocker, chief executive and creative director of Norwich Theatre said: ‘Our research shows that audiences crave opera and that they want to see it nearby. Whilst we welcome the independent analysis being conducted by ACE, it must be swiftly followed with an inclusive action plan that represents touring companies, venues and audiences alike. We are calling on ACE to re-consider and recognise the impact cuts to organisations like Glyndebourne have on access in the regions.’

Norwich Theatre’s Opera Voices report is based on a survey of 1,144 audience members who attended events with the organisation in August 2023. The organisation's research shows that audience demand for opera has not dropped since the pandemic, while 25% of opera audiences pre-pandemic were from areas defined by Arts Council England as ‘levelling up for culture places’.

However, the report discovers that public perception of opera presents a challenge, with 39% of participants feeling that it was ‘not for them’ because of price, ‘feeling out of place at performances’ and ‘lack of ability to understand the storyline’. Norwich Theatre is therefore also calling for action to be taken to rebrand the art form as a more inclusive and accessible genre.